Samuel Coleridge The Rime of the Ancient Mariner Essay Example for Free

Samuel Coleridge The Rime of the Ancient Mariner Essay In the history of ancient poets, there emerged great writers who correlated the underpinning lifestyles on social life they believed in. Merited information on their writing remains tangible and historical based to disseminate the realities of many beliefs and conducts made in different scenarios people found themselves in. ‘The Rime of the Ancient Mariner’ is one of the longest poems in writing history written by Samuel Coleridge in 1798 (Rubasky, 1). Ideas of sin, penance, and redemption are denotable from this poem in relation to the ancient approaches of acts of sin, the encountering of the sinners, and the relatable redemption after several befalling of scenarios as discussed in this study. Intensity and consequences of the victim are elaborative in this study to bring light on the reality of religion and traditional perspectives of this ancient community. People may enter into an erroneous situation just after a prolonged happiness whereby things seemed to run seamlessly. A situation where people are undergoing joy of perfection due to past or current situation does not sanctify the occasion as repel from bad moments occurring. As Mariner interrupts the wedding progression, the commencement of his story seams enticing as stated by Coleridge, â€Å"The Wedding-Guest sat on a stone: He cannot choose but hear; And thus spake on that ancient man, The bright-eyed Mariner† (20). Human beings have a tendency of being carried away by merry moments, which leads to misconception due to filled anxiety. It is therefore upon this anxiety where people involve themselves in overdoing things and make them go astray. As the Couch writes on Coleridge’s argument, everything for the sailing journey seemed good until the ship crossed the line (30). Storm-blast reigned in tyrannous nature and immense strength, hitting the ship, and changing its sail-way to South Pole. Forced to icy land with fearful sounds and no sign of living things, Albatross sea-bird, indentified as a bird of good omen; ‘Christian soul’ came along and was served hospitably (75). Due to repeated guidance and reliance of food and play to the sailors, the ancient mariner mistook and shot the bird to death. Fellow shipmates cried out, aroused by the act considered taboo, the mariner sinned, he did not solve the stormy issue but instead the wind blew continuously. Until the ceasing of mis t and the rise of glorious sun, the shipmates accomplice the crime of killing an innocent, bird of good luck. Regarding this reality, people used assumptions and diverse views on sin commitment and could not indentify the exact act that could predominately refer to sin. Some seemed to honor their Supreme God as they viewed the bird as an amicable messenger of Him yet failed on supporting the mariner’s killing of Albatross. Numerous religious artifacts have proved that when people involve themselves in wrongdoing, the vengeful moment has to follow. It is a factual ideology that started in ancient days whereby people are bound by ethical fundamentals, which govern the code of conduct in everyday life. Good things are relatable to not sinful while bad or harmful things, physically and emotionally, are relatable to sinning. Moreover, as LibriVox argues, the belief traces back to the mariners time whereby after committing sin, one was applicable to a kind of penance of religious punishment to settle the bad omen brought to the community. For instance, the killing of Albatross brought stiff detrimental views to the shipmates by associating the challenges they faced with the killing. Appalling things revolved around their journey at the point of ‘slimy sea’ as the sailor’s lack of a single drop to drink and the occurrence of dancing death-fires at nights which camouflaged in different colors. Scary nightmares and follow up of evil spirits from land to the snowy sea frightened the shipmates that led to disillusioned actions of the accompaniments of the ancient mariner. They hanged dead Albatross on his neck in the verge of easing and appealing the worsening spirits activities against their wellbeing. As Coleridge states, â€Å"Instead of the cross, the Albatross, About my neck was hung† (140). Punishment intensity climaxed when Spectre-Woman appeared with barking and dreadful sounds and caused an additional fear to the shipmates. There was Albatross killing, and so was the punishment inevitable. She was capable of thickening human blood with cold, an act she practiced to the other men who sailed with the ancient mariner. It is clear from the poet’s elaboration that killing the man who killed Albatross would not be as severe to his punishment as killing the men he sailed with and continue sailing alone in the midst of snowy sea. Mariner’s shipmates were killed in a fast and remorseful manner whereby they dropped one after the other, dead. In the assurance of maximum torment to the mariner, every man’s soul was identifiable as they crossed his face like the whizz of his crossbow shot. Penance defined the nature of correcting the supernatural intrusions since the devilish signs on scary scenarios and human killing implicated vengefulness . However, it is denotable from the poem that praying, communicating to God, would definitely give a saving solution from the erroneous moment the sinful people go through despite that fact that the mariner was unable to utter prayers substantively due to the scenario inflicted upon him. Human beliefs tend to involve powerful meanings and associate tremendous results, especially when one relies on their spell capabilities. Beliefs make people position their minds in a hopeful manner through imagination and faith in the verge of seeking substantive help in difficult situations. The deliverance point is referred to as redemption, which comes after great commitment on the visionary worship to one’s supreme being of believing. The Mariner’s consistence in praying to the Supreme God, he believes in, emerges vital towards his safety sailing back to his native country. The spell of the disillusioned sailing destiny began to loosen up when Albatross’ body fell from his neck to the water, sinking like a lead metal. His praising was through ‘Mary Queen’ as he claimed to have sent him gentle sleep from heaven (295). To his amazement, the ancient mariner woke up just to realize it was raining. Refreshment to his body and the termination of his thirst was grateful. Different voices argue that the man had his penance and salvation moment reached. Caring spirit, which had sent a loving bird to the man, the man who killed it, sailed the ship without winds to the man’s native country. Total redemption had been achieved through penance and seeking of forgiveness. Work Cited Coleridge, Samuel. The Rime of the Ancient Mariner. New York: D. Appleton. 1798. Print. Couch, Quiller. Samuel Taylor Coleridge. 1772–1834: 549. The Rime of the Ancient Mariner. 1919. Web. 6 February 2013. LibriVox. The Rime of the Ancient Mariner: By Samuel Taylor Coleridge (1772-1834). 2012. Web. 6 February 2013. Rubasky, Elizabeth. The Rime of the Ancient Mariner’: Coleridge’s Multiple Models of Interpretation. New York: The Coleridge Bulletin. 2004. Print.

Law of Evidence: R v Kearley Essay -- Papers

Law of Evidence: R v Kearley Essentially this piece concerns whether the House of Lords correctly decided the case of R v Kearley[1]. The majority decided allowing the appeal, that the evidence concerned in this case was either irrelevant, and therefore inadmissible (unless part of the res gestae) or was inadmissible as hearsay in the form of an implied assertion. The facts of Kearley will be discussed, followed by an analysis of the decision by their Lordships, finally considering the issues of relevance and implied assertions in relation to the decision in Kearley. The facts of Kearley are well known. The disputed evidence was that the police officers whilst on the raid answered a number of callers to the flats, both by telephone and by visitors. The police officers testified that the callers were seeking to buy drugs in place of the original callers who were unwilling or unable to attend court. The appellant objected to the evidence on the ground that it was hearsay, but this was overruled. The Court of Appeal dismissed his appeal and certified a question to the House of Lords. Condensing the certified question, it was whether a person not called as a witness, for the purpose of not establishing the truth of any fact narrated by the words, but of inviting the jury to draw an inference from the fact that the words were spoken ? [2] On the issue of relevancy, Lord Ackner for the majority considered that each request was evidence of the state of mind of the person making the request, and that was an irrelevant issue in the trial. This was backed up by Lords Bridge and Oliver. It should be noted though that Lord Bridge f... ...[1986] 86 Cr App R 105 [15] DPP v Kilbourne [1973] AC 726 per Lord Simon at P756 [16] [1993] 13 Legal Studies 54, 65 [17] Law of Evidence (1999) Page 528 [18] [1993] 56 MLR 138, 146 [19] Per Lord Griffiths in Kearley at Page 348 [20] [1993] CLJ 40, 41 [21] ibid no. 19 [22] The Modern Law of Evidence (4th Edition) (Butterworths) [23] Wright v Doe D Tatham (1837) and Teper v R (1952) [24] [1993] 13 Legal Studies 54 59 [25] [1993] 56 MLR 138, 140 [26] Law of Evidence (1999) [27] [1992] NLJ 1194, 1194 [28] [1993] 56 MLR 138, 148 [29] [1993] 56 MLR 138, 151-152 [30] [1994] 110 LQR 431, 438 [31] Report No. 245: Evidence in Criminal Proceedings and Related Topics (1997) [32] Pattenden, Rein - (modified version though), and Cross [33] [1993] CLJ 40, 42

India Fashion

TABLE OF CONTENTS| | | Page| -| INTRODUCTION – India’s â€Å"design† leap forward? | 3| 1| INDIA’S UNIQUE ECONOMY – AN OVERVIEW| 4| 2| FACETS OF THE INDIAN ECONOMY| | 2. 1| India in the last decade| | 2. 2| Infrastructure| | 2. 3| Bureaucracy and Corruption| | 2. 4| Import tariffs| | 2. 5| Engineering skills| | 2. 6| Entrepreneurship| | 2. 7| Trade imbalances and inflation| | 2. 8| Indian Political scene| | 2. 9| People| | 3| THE PATH FORWARD| | 4| INDIA’S FASHION INDUSTRY – TRULY GLOBALIZED? | | 4. 1| The Fashion Industry| | 4. 2| The Indian Fashion Industry| | 4. 2. 1| Factors driving growth| | . 2. 2| Local and Foreign players| | 4. 2. 3| Fashion design industry – an example of India’s design future| | 5| | | 5. 1| | | 5. 2| | | 5. 3| | | 5. 4| | | 5. 5| | | -| APPENDIX| | | | | INTRODUCTION India's ‘design' leap forward? Abstract India has always been a unique country and this is especially true of how its econo my has developed. Rather than aggressively pushing for export growth or attracting foreign direct investment like China and most others in Asia, India’s unique setting, resources and boundaries led it to develop the service sector instead. Was this an ‘accidental’ development or a purposeful push by the government? If purposeful in nature, what drove the Indian government to take such an approach? In fact, what are the key drivers (or should be the key drivers) on a macro-economic level that determine a country’s developing path? In our paper, we would like to explore three areas specifically: The Indian government and its policy making, given infrastructure and institutions and finally India’s political base to see if a conclusion can be made with regards to its economic development. With this macro environment understanding in place, we would then like to look from a micro-economic level and analyze how businesses can succeed within the India service industry given this framework. The latter question will be answered while evaluating the rapidly growing Indian â€Å"desi† fashion industry as an example of the design future for Indian, which has become very much about focusing on the taste and preferences of locals in terms of design. Is there a way that foreign design firms might be able then compete given that the local companies are so in tuned with the local culture and tastes, not to mention cheaper? Would there be a way to educate the local consumers to adopt a ‘brand conscious’ mindset as the economy develops and the affluent community increases in size? Or will the culture remain a loyal to a ‘Made in India’ concept for the years to come and hence be a waste of time for foreign firms to try and break that mold. With this paper we will try to address these issues to draw a conclusion and recommendation on how best to approach entering this unique and challenging market. 1. INDIA’S UNIQUE ECONOMY – AN OVERVIEW India, with 1. 189 billion people (July 2011), is the second largest country behind China. Though only 30% of the total population is living in cities, the urbanization is taking place at 2. 4% per annum. Only 6% of the population is above 60 years. However, due to longer life expectancy at birth of 66. 8 years (2011), this segment is constantly growing. The population below 15 years remains relatively constant because on average every Indian woman is giving birth to 2. 6 children but with an infant mortality rate of 5%. It is important to mention that the working population age 15 to 59 will increase dramatically in the next five years from 720 to 800 million, seeking jobs and enlarging the economy. The government is spending 3. 1% of GDP on education in order to increase literacy rate (only 61% of Indians above the age of 15 can read and write) in order to prepare a young workforce to enter the labour market [Data based on CIA fact book 2011]. India and China were the biggest economies until approximately 200 years ago because they had the biggest populations and size was a dominant factor in economic output. Once the industrial revolution commenced in England in 1800s, followed by the information revolution in the late twentieth-century, mere size mattered less. First the Europeans, and then the Americans leveraged technology to increase GDP in absolute terms and on a per capita basis. Now, India and China are developing fast, and are moving up in the world in GDP terms. In 2010, India’s GDP in purchase parity was $3. 92 trillion and listed as fourth-largest economy in the world after the US, China and Japan. . FACETS OF THE INDIAN ECONOMY 2. 1India in the last decade It is interesting to note that while services now make up more than 50% of the GDP of India, it wasn’t that long ago that India was also embarking on the conventional path towards an advance economy through the typical agriculture to manufacturing route. After all, Japan, then Taiwan and South Korea, and now China have demonstrated that manufacturing can accelerate development because its output can be exporte d to rich countries. However, in India’s case, while export and trade rules were relatively lax at the time, the domestic market was one where there were massive protectionism laws in place, so much so it became known as a ‘license raj’. At that point in time, India had just gained independence and eager to boost export growth while still protecting local industries and expertise. The reality was however, that this strategy was a failure and led to a much slower growth rate than its neighbour leading it soon to a brink of bankruptcy in 1991, despite the ‘Green revolution’ and massive growth of its agricultural segment. Looking back however, this phase might have actually ‘saved’ India and probably served as the platform where India’s true growth began. The Prime Minister then Narashimha Rao and Finance Minister Mammohan Singh, with fresh money from the IMF and conditions of the loan, engineered sweeping economic reforms throughout India which included steps to remove the ‘license raj’ that it had became. In tandem with this, tariffs were reduced along with interest rates. Many public monopolies were also removed, markets were opening up and automatic approvals for foreign investment were granted into many areas (but not all). The results from these reforms have been impactful. As mentioned in the earlier section, India is now the 4th largest economy by purchasing power parity and has been experiencing an average GDP growth rate of 8. 5% since 2005, making it second only to China in terms of growing economies. Additionally, despite the global economic slowdown, for FY11, India is still expected to achieve at least 7. 5% growth for its GDP. This is partially due to the fact that its domestic consumption is extremely strong and this helps to insulate it from external shocks. Looking a bit closer at the GDP split, one would find that services now make up the bulk of it, accounting for 56% of the GDP while the industrial and agricultural sectors represent 29% and 15% respectively as of 2010, a sharp turnaround for India when compared to the 1970s where agriculture used to be the shining star of growth, contributing close to 42% of the overall GDP. In addition, the contribution from the industry sector only increased from 21% to 29% during the last 40 years, which is very unimpressive when compared to the services sector. Source: Worldbank With the various reforms also comes increased foreign investment into the country. This has amounted to some 178 billion USD between 2000 and 2010, a massive jump from 1991 where it was only averaging USD $200 million per year before in FDIs. Among some of India’s key investors include Mauritius, Singapore and USA which rank 1st, 2nd and 3rd respectively, with interests in such investment obviously gaining ground given India’s significant potential and prospects of high profitability. As discussed above, the strong domestic consumption has led to a lot of overseas investment into the country and the government has been doing its share to promote such FDIs, through the continued removal of investment caps across all the industries. There still remain an unfinished agenda of permitting greater FDI in politically sensitive areas such as insurance and retailing, though at least for retailing, some steps have recently been taken to open this market. A deep dive into where this foreign investment is going also reveals, not surprisingly, that a substantial amount or about 23% of total FDI equity goes into the services sector, followed then by the IT and telecommunication segments. 2. 2Infrastructure An important element to take note of is that India’s economic growth stands on a weak foundation as highways, bridges and airports are not up to international standards. Average speed on highways is only 20 miles per hour due to road congestions and generally its roads are of poor quality. Economic losses resulting from such poor infrastructure are estimated to be $6 billion per year according to the Federal Planning Commission. In India, highways or expressways constitute only about 67,000 km and while this makes up only 2% of all roads, they carry 40% of the road traffic! The government has been trying to resolve this by setting up a multiple stage National Highway Development Project (NHDP) with its signature project â€Å"Golden Quadrilateral†. The goal of this project is to connect the most populous cities of Chennai, Bangalore, Pune and Mumbai. This has been partly completed in 2011 cutting the travel time on the 1335km route from Chennai to Mumbai from 90 hours to 48 hours (a significant 47% reduction). However, multiple check posts and mobile squads remain a source of corruption, not to mention traffic obstruction on highways and toll stations. Various entry restrictions into cities also slow down the transportation of goods. Since cargo traffic is estimated to grow by 15 – 18% annually, the Indian government is spending $78. 5 billion over the next five years and is additionally trying to attract foreign direct investments for road development projects, granting 100% income tax exemption for a period of 10 years to private investors. It is also disappointing that India’s vast railroad network of more than 60,000 km is not as effectively used for goods transportation as compared to China. One reason is a different standard of broad gauge (80%) and narrow auge (20%). The government has thankfully recognized this and is now investing $5 billion into building dedicated freight corridors in the Western and Eastern routes (Delhi – Mumbai and Delhi – Kolkata). More significantly, India has opened the freight transportation sector to competition erasing CONCOR’s previous monopoly of container movement by rail. Source: Worldbank database Power is another issue as many cities and economic zones suffer from unstable power supply along with shortages of fresh water. India is generating 122 Gigawatts of power from coal-fired plants (57%), hydro power (25%), gas (10%), nuclear power plants (3%) and 5% from renewable sources (wind, solar). There is a silver lining here though. While generation, transmission and distribution is in the hands of public sector companies or state electricity boards, the private sector companies and international players are increasingly investing in India’s energy sector (for example Tata Power has a capacity of 2,203 MW, China Light ; Power provides 655 MW). Unfortunately, despite these investments, there is still a large demand / supply gap of 7 to 12% according to Indian investment commission. It is also precisely because of its weak infrastructure that some foreign companies choose other countries in South East Asia, for example Thailand or Vietnam to set-up manufacturing sites. 2. 3Bureaucracy and Corruption Despite India’s best efforts to remove its ‘licence raj’ stigma, there still exists a fair amount of bureaucracy. The Indian Times summed it up aptly with an article it ran on 3rd June 2009, titled: India’s ‘suffocating bureaucracy’ worst in Asia! A survey by the Hong-Kong based Political and Economic Risk Consultancy (PERC) compared 12 Asian nations towards business friendliness.. Source: World Bank â€Å"Doing Business† Publication In the abovementioned article, 1,274 expatriates working in the 12 leading Asian nations found Singapore, Hong-Kong and Thailand to be the most efficient countries followed by South Korea, Japan, Malaysia, Taiwan, Vietnam, China, Philippines and Indonesia. India came in last with its bureaucracy described as â€Å"suffocating† and interaction with civil servants perceived as a â€Å"slow and painful process†. This is a serious issue not just for its reputation to the outside world, but also domestically. According to World Bank figures, India ranks among the world's worst countries at encouraging entrepreneurs. India is ranked a lowly 166th out of 183 countries in terms of ease of starting a business and second last with regards to enforcing contracts. In addition to bureaucracy, India also suffers from an alarmingly high level of corruption. The 2011 Li-Na report reveals the following: Other organizations like Transparency International ranked India 73 out of the 102 countries in its Corruption Perception Index (2008) and the World Economic Forum positions India 44th amongst 49 countries surveyed. Over the past two decades since the end of the â€Å"license raj† in the 1990s, the Indian economy has gradually opened up along with the government’s relaxation on its tightly controlled policies. On the contrary, corruption in turn has become standard in most business processes. One would find the formal route of setting up a business extremely difficult in India and it is only through bribery that various processes can move or speed up. 2. 4Import Tariffs Despite steadily opening up its economy, India has however maintained high import tariffs, especially when compared with other countries. Before the 1990s, average tariffs exceeded 200% and quantitative restrictions on imports were extensive. Post 1990, India has been taking steps to cautiously reform tariffs and focus only on goods and services of highest necessity. This has resulted in India’s trade to GDP ratio increasing from 15% to 35% between 1990 and 2005 according to World Bank. Non-agricultural tariffs have fallen below 15% and quantitative restrictions on imports have been eliminated. However, that does not mean India is a completely free market as the government has maintained a degree of economic protectionism. For instance, agricultural tariffs remain between 30-40% and anti-dumping measures have been used to protect trade. There have also been numerous requests by the US to the Indian Ministry of Commerce to reduce tariffs on industrial goods, especially in key segments like commercial air lines. On the other hand, India has recently been pushing for a more liberal global trade regime, especially in services where it is strongest in. So India must find some way to reconcile the 2 issues here. 2. 5Engineering skills In 2008 approximately 350. 000 students graduated from college holding an engineering degree, 23,000 with a Masters degree in engineering and only 1,000 students were awarded with a PhD degree. These figures were estimates by Rangan Banerjee and Vinayak Purushottam Muley, both employed by the IIT in Bombay. The number of engineering graduates has been growing significantly over the last years and is now larger than in America. However quantity does not mean quality. According to a survey of local companies, only 4% of Indian’s engineers are immediately fit to work for software firms and only 18% are employable in the IT sector (McKinsey’s survey of international firms: 25% of graduates pass IT industry-specific requirements). Hiring companies need to put a lot of emphasis on training on the job in order to bring Indian engineers up to mark. 2. 6Entrepreneurship Author Raghav Bahl argues in his book â€Å"Super Power? † that the Indian entrepreneurship trumps the Chinese due to more private ownership, intense competition and high productivity in India. In his book he describes an interview with George Soros in December 2006, asking him about India’s competitive advantage over China. â€Å"Entrepreneurship! † was the answer. According to Soros, India had already brought up companies with world-class reputation (Tata, Infosys) which is something China lacks. According to the author â€Å"entrepreneurship is embedded in Indian genes† and he points to the communication industry which was liberalized approximately 15 years ago. Since then the number of TV channels and newspapers have exploded and the telecom industry has now 500 million customers and is adding 15 million per month under extreme competitive conditions. The tough competitive environment demands for high productivity. Since the private sector in India is footed on common law, entrepreneurs can act in a legal thus predictable framework without fearing expropriation. The result is that Indian’s private sector is booming and is only facing hindrances of the states bureaucracy and poor infrastructure. China, with its massive population, does have its fair share of entrepreneurs of course, but the business environment in China is even more challenging as compared to India. In China, the state and the numerous state-owned enterprises with their easy credit access, are the biggest enemies to the private sector. According to Marshall Meyer (Wharton Business School) â€Å"the government will always remain in control of the 100 largest firms in China†. The tight control limits competition and the drive towards higher productivity. 2. 7Trade imbalance and inflation Trade imbalance has always been a sore point for India where it has always suffered a trade deficit. Part of this can be explained by the strength of the domestic market and hence the reliance of the GDP growth on it. This trade deficit has however increased significantly over the years and currently stands at some USD $16 billion as of August 2011. Together with this, annual Inflation has also increased significantly and is currently standing at close to 10% in 2011, way above the generally acceptable levels of 6%. This rise in inflation is despite the India Central bank’s efforts to contain this through multiple interest rate hikes. However, India’s inflation is caused more by structural factors in the economy, including some discussed above like poor infrastructure, lack of skilled workers and low productivity in agriculture – which will require major policy reforms to tackle, rather than simply increasing interest rate. All these factors combined can pose a significant challenge for India moving forward. Inflation does not just affect the cost of goods for the domestic market and hence affordability. It also affects the strength of the Rupee, India’s national currency. The strength of the rupee has been steadily decreasing over the years compared against the dollar and this in the long term would affect India’s competitiveness. Granted, India is still very much a consumption led market. When compared with many Asian emerging economies, this advantage has narrowed down over the years, especially given the fact that India now imports almost two thirds of its oil requirements from overseas markets. Additionally, while the overseas debt has gone up to $306 billion at the end of March 2011 from $221 billion at the end of March 2008, the cushion of foreign exchange reserves was stable and decreased slightly to $305 billion from $310 billion over the same period, which is a worrying trend. The main reason why internal public debt has increased in India during in the last decades was the requirement of funds to finance various developmental programmes as both tax and non-tax revenues were totally inadequate to finance the government expenditure. The external public debt in India Increased significantly during 1961-2004 as it was utilized to make import payments and solve balance of payment problems. The tremendous rise in total public debt in India during 1991-2004 provides an alarming signal to Indian economy. 2. 8Indian Political scene India’s political scene has always been an interesting one. It is the world’s largest democracy where literally everyone has a voice and this has on more than one occasion, resulted in slow and costly decision making. While there is a central government in place comprising of the standard hierarchy of politicians and parliament, the states themselves also have their own legislative environment, which differ greatly from one another due to the significant autonomy that they continue to enjoy. In terms of political parties, there are 2 main coalitions: The Indian National Congress (current ruling party) and the Bharatiya Janata Party (BJP). As such, it is unfortunate to note that while Indian National Congress has a majority in the current ruling government and even control some state assemblies, it has failed since to implement any significant reform programs. This is in part due to the complex nature of the Indian political scene, but more important than that is the amount of time and energy spent to manage several high profile corruption cases, the most significant of which (as discussed above) was for the 2010 Commonwealth games and the auctioning of the 2G wireless spectrum. As such, while India has built up a profile of being a hot bed for FDI, this volatile political scene has also detracted some countries like the UAE from investing as well. 2. 9People As a last part of India’s growth story, we also thought it be interesting to explore if the lives have improved over the years as well. After all, a key part of growth is to ensure the people’s standard of living goes up. There are bright spots of course. Gross income per capita has experienced astonishing growth, reaching USD $,219 in 2010, up from close to USD $400 back in 2000, in line with the growth of India to some extent. This represents almost 14% growth on average over the last 10 years. However, such massive growth is not without its problems. The middle class has exploded within India, reaching 32% of the overall population in 2010, and while the service segment has boomed, it only accounts for 20% of total employment in India. Majority of the people are still farmers by trade, working within the agriculture segment that is protected within India but now only accounts for 15% of its overall GDP. In addition, according to the registrar of India, the number of young adults aged between 15 and 50 years will reach 800 million by 2016. This means that the number of people entering the workforce will shoot up dramatically over the next few years. The question then is where are the new jobs going to come from? It is not a realistic expectation for the service segment to dramatically increase employment by another 20 points and the manufacturing segment isn’t growing fast enough to contain this population, which in China has taken on the main bulk of the employment. . THE PATH FORWARD As per the introduction, this paper will attempt to argue that India should look to develop another industry – the Design industry. Why such a specialized segment? What is critical for both India and its MNCs is the ability to build a global brand. There are 2 typical routes taken by companies to establish themselves are as shown below: Route A is the more conservative approach where a co mpany looks to develop a consistent revenue stream before embarking on its own brand. Route B, while more risky, brings much faster rewards should one be successful as seen from the likes of HTC and Giordano. The profits reaped however are quite significantly different. Just simply becoming an ODM, yields a 6% increase in terms of margin when compared to just being a simple OEM, primarily because of the additional value one can bring. Requires market and technology competencies Becoming a design hub would also enable India to grow its manufacturing segment at a much faster pace. India has the potential to become a complete solution provider – it is already strong in consultancy and services not to mention a big pool of engineers and scientists, and it has a lot of land available to set up manufacturing plants. Plus it has a large and still relatively low cost labour market. Hence, domestic players who are strong in the services piece can build up its manufacturing capabilities quite easily to up the ante. International firms who already have plants in India, can tap onto the big brain pool and potentially bring lots more R&D investment into India. So in terms of helping India grow both from a brand and FDI perspective, we felt that becoming a design hub is key. Additionally, design is really the driver of profits as it is the key differentiator for a lot of products, which in turn lead to higher price points and consumer willingness to pay. Apple and its iPhone is the perfect example of this. The great part about all this is that design innovation can cross all industries from automotive to design to FMCGs etc, which also means it is not a niche segment that will fizzle out after a period of time. The question is what should India do to develop this segment quickly and effectively, and the rest of the paper will be devoted to that using fashion as a case for analysis. 4. INDIA’S FASHION INDUSTRY – TRULY GLOBALISED? 4. 1The Fashion Industry The world’s fashion industry was born together with modernisation, even though fashion has been in existence for more than five thousand years. And with industrialisation, continuous technological advancements and global capitalisation from the 20th century onwards, the fashion industry has contributed to a significant share of the world’s output. A study on emerging fashion markets showed that India, amongst countries like South Africa, the UAE, Singapore, Russia and Brazil had emerged as a new and unique player in this global industry since year 2000. In many of these countries, one of the key growth drivers identified was actually government support. Others mentioned are factors such increased awareness of international brands and higher demand for fashion as countries globalised (Grial Research Sep 2009). For India, the government had not played any key role in its emergence in the fashion industry. We would want to explore what the key drivers are, and how they can be used to plot Indian fashion on the global success map. In Asia, China is the biggest apparel and fashion market with domestic clothing sales worth US$33. 1 billion in year 2008 (Price Waterhouse Coopers report). As the Chinese are relatively more brand conscious than most Asians, the high-end fashion market is actually dominated by key brand names of US, Europe, Japan and Korea in China. As for India, it is the third largest in apparel market after China and Japan ($31. 8 billion – Willy Barker. com) with US$5. 8 billion (PWC report). Refer to Chart A. With experts looking to the fashion industry in Asia for good growth potential, China and India are expected to have double-digit growth in sales in the next two years. 4. 2The Indian Fashion Industry In a McKinsey report on India’s fast-growing apparel market, India’s apparel sales was expected to reach an estimated US$25 billion by end of year 2010 (McKinsey Jun 2010). In fact, apparel is the second largest retail category (behind food and groceries), and this growth of double digits showed that the great potential of this industry will continue to see strong and positive expansionistic opportunities. With that we do expect to see faster growth in the Indian fashion industry. How true is that? In order to know whether it can be true, we will need to understand the underlying factors, key drivers and perhaps the ways of overcoming constraints of this industry. In addition, it is important to look from inside out as well as outside in and explore whether Indian fashion can be truly globalised and whether foreign industry players stand a chance in penetrating the Indian market. All in all, with potential growth in Indian fashion design, it will push its manufacturing requirements, and truly globalize Indian fashion as well as setting pace and example in an important industry for India to carry through from design innovation throughout all industries, just like fashion design is trying to do. . 2. 1Factors driving growth Indeed there are several key drivers which drove, and most of these will probably continue to drive the local domestic fashion industry to greater heights. These can be grouped into 3 key areas; mainly the increasing disposable income of Indians with economic growth driving GDP per capita from US$329 in 1991 (Wiki) to an expected US$2,110 by year 2016 (refer to Chart B); 1991 2016 2010 Indian youth’s behaviours and exp ectations of fashion; as well as Indian-Western fusion and influence. These are definitely interrelated and formed a powerful driving force which will continue to shape the Indian fashion industry, as well as how Indian fashion can be truly globalized. Figure A on the main growth drivers for Indian fashion industry Real average household disposable income in India has more than doubled since 20 years ago by about US$2,000 per household (Earthpulse). In addition, the middle class portion is expected to continue a significant growth rate and this will create a robust consumer market internally in India. With stronger purchasing power, fashion products will definitely see faster growth as such goods have been proven to be demanded as people become richer. Latest figures (refer to Chart C) show that comparing year 2007 through to year 2010, India’s gross and disposable income has grown by almost 50%, and with this comes prospering urban consumer lifestyle which push for stronger demand for fashion, given more social opportunities as Indians evolved to have richer tastes and improved social and work lives. At 29% of population residing in cities, India has one of the lowest urbanisation rates in the world (McKinsey report), and this shows the potential upward growth as Indians continue to stream into the urbanised cities to work and live, and with that will continue to demand strongly for new styles and fashions in order to stay relevant to the rest of the more developed societies, which is part and parcel of urbanization and changing cultures in growing ad developing countries. Also, with higher disposable income, it pushes more businesses, both foreign and local enterprises to expand in hope of being first movers in many areas and aspects of fashion such that they will be the preferred brands or choices as Indians grow richer by the day. As such, larger shopping malls are opening and many are focussing on apparels and other fashionable items. In addition, with the increase in the usage of credit cards with more Indians holding jobs in bigger companies, there is no doubt that this factor will continue to drive consumer demand, and definitely the fashion industry growth. The second driver is really the change in the demographics of the Indian population. With better education, younger age groups, more exposure to foreign ideas and stuff through growing internet users and all, the youthful Indian population (in comparison with aging societies of Japan and China) have refreshed the fashion and apparels market with fresh and new ideas, and as a result, even traditional costumes such as saris are modernised and being worn differently, and India has also seen many renowned designers on the international scene. Coupled with things like the launch of new programs and courses in various Indian schools, such as Indian School of Business launched â€Å"Business of Fashion: Strategic Brand Management†, there is much greater promotion of fashion and push of local designers and the industry to an international level. Rising affluence of the younger generation has also increased the brand awareness of Indian consumers, thus helping India moving closer to the Chinese standards of brand consciousness, giving rise to the vibrancy of the fashion industry. Hence, as India’s economy continues to grow stronger, and with the help of a sustainable youthful population, the Indian fashion industry can be boosted with much more international exposure and clientele, thus truly globalizing this industry to attract and promote Indian fashion products and output internationally to a greater level of competitiveness. Another important driver is really the fusion of Indian and Western tastes and perhaps some parts of culture, which has gradually influence the lives and lifestyles of Indian nationals. This can be attributed to several reasons such as the ever growing number of foreign multinational companies setting up branches and even regional headquarters in India; the â€Å"bombardment† of foreign television programs, all thanks to cable TV, as well as movies and the Internet which played a big role in educating and updating Indians of the latest global fashions and trends; many more Indians receiving education overseas as compared to previous 20 years. As a result, this mixing of the East and West has also provided a unique Indian fashion line and trend which has given foreign fashion lines a run for their money. Also, Indians themselves for opting for more Western, especially American and European styles of fashion as compared to traditional clothing, although it will still take many decades and generations to dilute the traditional Indian clothing. This fusion is essential for Indians to embrace the fast pace changes that we are seeing in the fashion industry globally, and enable them to quickly adapt and even be able to set trends for the future. 4. 2. 2Local and foreign players Being one of the oldest civilisations in the world, Indian fashion has combined tradition, culture and modernisation to become an emerging market since year 2000. Fusions of Indian and Western styles have dominated the catwalks of India’s various fashion weeks, which have become popular and saw strong demands locally and overseas. Since year 2000, India has organised an increasing number of fashion weeks, such as Delhi fashion week and Lakme India Fashion Week, which are annual events showcasing the works of the nation’s best fashion designers. This has attracted local and foreign purchasers, facilitating business opportunities as well as giving local talents the platform to globalise their designs. Lakme 13th India Fashion week which attracted many buyers both locally and abroad With recognition and the foresight of continuous strong growth, in year 2008, a group of established Indian designers founded the Fashion Foundation of India (FFI) and it aims to help all local designers and the fashion industry grow internationally. At a particular Delhi’s fashion week, about 70 out of 150 buyers came from abroad, and this numbers continues to grow as more overseas buyers recognized the popularity of Indian fashion. With the local scene doing well with their local product designs, given that more and more Indian grown companies are also moving into the fashion and apparels markets, such as ITC (Imperial Tobacco Company of India Ltd) creating Wills Lifestyle with 61 stores in 34 states, Trent, Reliance Retail, Indiabulls, etc. , the fashion and apparel sector are bound to see double digit growth for the next 5 to 10 years, and this is a boom for the apparel manufacturing industry indeed. In addition, India is attracting foreign investment in fashion as well. We see the country being a focus for Inditex, the Spanish clothing retailer which opened 25 Zara shops in year 2010 in partnership with the Tata group. Another international renowned fashion company who had made their debut in India since a few years ago opened its third store in Mumbai selling international as well as local designs which includes exclusive sari designs which sold for between USD $6,000 to $8,000 each piece, targeting at the expanding luxury market in India. Although Hermes (French) did not divulge whether their sari designers are locals, but from the design, it appeared obvious that Indian designers would definitely had played a key role. Hermes is definitely not the only company that had launched Indian collections. Other luxury brands like Tod’s (Italian) and Prada have gone into the market with the â€Å"Indian touch† of silk satin clutches, woven sandals and embroidered cotton dresses which are typically made in India! From the above, we can see that there is very strong foreign interest in Indian design and thereafter manufacturing in fashion products locally as most foreign players see the great potential of Indian consumer market given its strong growth in GDP per capita and other factors as already discussed earlier. The challenge for these global brands will be how they can translate the interest and investments into successes. One area is of course trade barriers which should see changes if the Indian government wish to liberalize this sector further. 4. 2. Fashion design industry – an example of India’s design future Confidence is for sure to be going the positive way as even the world’s leading fashion and style consultancy firm, WGSN, had set foot in India with the intention to partner with the Indian fashion industry to identify the opportunities and the process to become a global player. WGSN had planned to focus on the whole fleet which included fashion designers, m anufacturers and retailers by helping them move up the value chain to tap on more and bigger opportunities both in the local scene as well as in the global fashion design industry. As quoted in an Economist article on Indian fashion design future, it stated that â€Å"It is India's potential as a source of future design stars that attracts the foreigners†. Many foreign players are really looking for that â€Å"polished diamond†, i. e. designs or designers, which are able to combine Western cuts with India’s talent for embellishment and its famously fine textiles. However, many Indian designers also lack the organisational skills and infrastructure needed to handle large orders. But as Indian designers attract investors, their business skills will no doubt improve. And as discussed in the macro analysis earlier, there are many constraints atypical in hindering exponential growth which basically applies in impending the faster growth in the Indian fashion industry as well. These are constraints such as poor infrastructure, inflexible labour laws, even the difficulty of growing from small to big because of conservative banking systems, etc. We can see that more has to be done for the fashion design industry, which will be further elaborated in the next section of this paper. Depending on current fashion institutes, and push from Indian domestic designers such as Rina Dhaka, Anamika Khanna and Manish Arora who have gained some success in the international scene and are trying to push more for this industry through creation of associations like FFI (Fashion Foundation of India), this will still not be sufficient in growing faster unless the government re-look at their own strategies and is able to see the importance of the fashion design industry in driving both the fashion industrial and service sectors, as well as to put a name for India in international fashion arena. With this, we draw parallel to other Indian industries (IT, Healthcare, Higher-end consumables) which too can ride on design to bring about a positive and effective change in the value chain of India, and as such may bring India to the next level in climbing up the ladder of being the world’s main heavy weight in economic power in competition with China. An example which can show how many are envisioning this trend and are trying to ride on the bandwagon to perhaps have first mover’s advantage is the fact that IDEO, the world’s top design and innovation consultancy firm, has landed in India. It is pretty obvious that IDEO has recognised the potential of India and Indians being groomed to put design and innovation in their move to grow the economy exponentially All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability. Extract: IDEO’s website And it is truly what the Indian government can concentrate on, and that is to use design and innovation as key drivers in improving the performance of both the local industrial and service sectors, which will in turn improve the Indian economy tremendously and the lives of Indians with more jobs and economic stability, moving from Third World to First World country for all Indian humanity. 5. COMPARISON WITH CHINA The ancient Chinese strategist and philosopher, Sun Tze has once said â€Å"if you know the enemy and know yourself, you need to fear the result of a hundred battles†. This also applied for India in order to formula its strategy in developing the design industry. In the previous section, we have done the detailed analysis about Indian economic and the direction for its economic development direction, in this section we will discuss how should India compete in the global market. Firstly of all, we shall identify India’s main competitor in the individual industry. For the manufacturing industry, base on the market size, India’s main competitors are mainly China, Japan and Korea, which are mainly within the same geographical area. For the service industry, India’s main competitors are mainly USA, China. For the design industry, India’s main competitors are Italy, USA, China. As we can tell that, in each of the industry, China is the overall main competitor for India. Since China and India both are leaders in the emerging market countries, both are having similar competitive advantages (massive labor resource, cheap but high skill workers, high GDP growth etc), there are more and more competitions between the two. A further analysis shows that China has already made a leap in the development of its design industry. Referring to the Forbes global 2000 companies list, we can tell that there are few Indian companies in the product renovation relevant industry, the majority of the listed Indian companies are in the Banking industry, Steel Manufacturing Industry and Natural resource related Industry; however, there are many Chinese companies in the list are famous for their product innovation ; design, for example, Lenovo Group is the global leader in PC design ; manufacturing industry, ZTE is famous for its network equipment design ; innovation and TCL is famous for the electronic appliance innovation and design. In order for India to compete in the manufacturing with the leap of design industry, we think that it is reasonable for India to study how China developed its design industry, and base on the comparison, Indian may take some lesson learn from China. Chinese government recognizes the importance of design ; innovation in 1980s. Since then, the government has taking stepping in helping to develop its design industry. Basically, China takes 3 steps to develop its design industry. The first step is to establish the education system for the industry. In 1984, China setup the first design course in Hunan University, Since then, there are more any and more students graduated with major in industry design or fashion design. Till now there are nearly 10. 000 students graduated with major in industrial design from 400 colleges every year. This large talent pool provides an enhanced support for China to develop its design industry. This is also one of the major factor that many multinational design related companies are setting up its design innovation centre or R;D centre in China. The second step is to establish the design industry network across the country. China has established 34 design associations all over. There are more than 30 design festivals and nearly 50 seminars in China every year, many of these events are sponsored by the Chinese government. The government also encourage and promoting the design ; innovation by introduce country wide awards to motivate designers. For example, since 2005, the government established the honoured activities selecting â€Å"China Top Ten Outstanding Young Designers† every year. Also, since 2006, the government establish the national industrial design award â€Å"Red Star† annually. The third step is to support the Local companies and projects. The government has made plans to introduce national support to develop the fashion ; design industry by providing funding for design projects. There are also government policies to encourage design related firms to develop. Overall, China has achieved progressive result in developing its design industry. In 2009, Chinese government produced an advertisement of a international image promoting â€Å"Made in China† brand and aired on CNN Asia. This ad is deliberately made to rebuild and strengthen the â€Å"Made in China† reputation. However, it also shows that China has taking he product branding into a national level, the government may be is aiming for promote â€Å"Design in China† in the near future. 6. PATH TO VICTORY? India may take reference in Chinese government leading example in development its design industry. Base on the previous discuss, we think India should recognize the need for the country to development its design industry, at the mean time learn from its competitors and apply the strategies according to its own market needs. Referring to China’s strategies, there are four recommendations we think Indian may consider: The first recommendation is that Indian should support the design education. Although there are two global top design schools in India, however, there are not many schools offering design as a specialization. Even within the two top schools, there are reports shows that the facilities for design faculty are very limited and students do not have exposal to the international design industry. We think that Indian should recognize that in order to develop the industry, there must be enough talents available. Indian government may consider the following strategies to support the design education. 1. The government can identify several schools in each state to introduce to design course. The government should consider provide funds for the school to recruits staff either from the industry or from overseas. 2. The government should encourage the internal national design company to open branch office in India. This local operation of the overseas design company will generate the market demand for the design talents and attract more youngster to take the design related courses. 3. The government should establish international activities to provide international exposal to Indian schools and the students. The second recommendation is that India should consider establishing its design network across the country. India is also a big country; it should also consider establishing the design association in each state. We understand that for India, the local state government may have more resource and authority in local development; we recommend the central government to provide the policy to guide the local state government to encourage a close connection between design associations in each state. The third recommendation is that India should consider establishing a regional design centre. In this way, India may take the opportunity to link the work design industry with the design centre and spread to each state across the country. One city India can consider to label as the design centre is Bombay, since Bombay is named as the commercial ; entertainment capital. The fourth recommendation is that the India government should consider encouraging the local companies to develop its design and innovation strength. The government may provide the funding support for design projects. This will help the Indian companies to development a sustainable model. Price + Value In order for a business to sustain, there are basically four key factors: investment, productivity, human development and product quality. The education support in recommendation 1 will help to provide a sufficient high skill work force for the company to develop its design arm. The initial government funding will provide the investment for the company to develop the product design and innovation. The introduction of the new drive force for the product design ; innovation will contribute to the increased value in the product quality and increase the productivity. The business sustainability will also help to sustain the design industry to develop. APPENDIX for references 1) http://zeenews. india. com/news/nation/india-s-suffocating-bureaucracy-worst-in-asia-survey_536445. tml 2) http://www. li. com/attachments/EntrepreneursIndia2011. pdf 3) http://online. wsj. com/article/SB10001424052970204479504576639233537716542. html#project%3DISTARTUP1011%26articleTabs%3Darticle 4) http://business-standard. com/india/news/us-wants-india-to-decrease-tariffsindustrial-goods/374667/ 5) http://web. worldbank. org/WBSITE/EXTERNAL/COUNTR IES/SOUTHASIA 6) http://www. forbes. com/2010/10/13/india-china-entrepreneur-markets-economy-raghav-bahl-book-excerpt. html 7) http://www. li. com/attachments/EntrepreneursIndia2011. pdf 8) http://en. wikipedia. org/ ) Grail research on Global Fashion Industry – Growth in Emerging Markets (Sep 2009) 10) http://www. merinews. com/ – Article on Indian fashion industry becomes global (2nd Mar 2008) 11) McKinsey ; Company reports a. India’s fast-growing apparel market (Jun 2010) b. Made in India – The next big manufacturing export story 12) http://blogs. wsj. com/indiarealtime/2011/10/12/hermes-goes-local-with-india-sari-launch/ 13) Forbes – Fast Fashion Zara in India (29th Jul 2010) 14) Price Waterhouse Coopers – Strong and Steady 2011 Outlook for the Retail and Consumer Products Sector in Asia 15) http://willslifestyle. om/Season21/lounge. html 16) http://www. earthpulse. com/ PARKING LOT Easy access to credits for the private sector i did not write anything about it! ——————————————– [ 1 ]. http://www. forbes. com/global2000/ [ 2 ]. http://www. chinahush. com/2009/12/02/made-in-china-ad-campaign-and-its-secrets/ [ 3 ]. http://nitawriter. wordpress. com/2007/12/11/india-has-two-of-the-best-design-schools-in-the-world/

What You Should Know About Kants Ethics in a Nutshell

Immanuel Kant (1724-1804) is generally considered to be one of the most profound and original philosophers who ever lived. He is equally well known for his metaphysics–the subject of his Critique of Pure Reason—and for the moral philosophy set out in his Groundwork to the Metaphysics of Morals and Critique of Practical Reason (although Groundwork is the far easier of the two to understand). A Problem for the Enlightenment To understand Kant’s moral philosophy, its crucial to be familiar with the issues that he, and other thinkers of his time, were dealing with. From the earliest recorded history, people’s moral beliefs and practices were grounded in religion. Scriptures, such as the bible and the Quran, laid out moral rules that believers thought to be handed down from God: Don’t kill. Don’t steal. Don’t commit adultery, and so on. The fact that these rules supposedly came from a divine source of wisdom gave them their authority. They were not simply somebody’s arbitrary opinion, they were Gods opinion, and as such, they offered humankind an objectively valid code of conduct. Moreover, everyone had an incentive to obey these codes.  If you â€Å"walked in the ways of the Lord,† you would be rewarded, either in this life or the next. If you violated the commandments, youd be punished. As a result, any sensible person brought up in such a faith would abide by the moral rules their religion taught. With the scientific revolution of the 16th and 17th centuries that led to the great cultural movement known as the Enlightenment, these previously accepted religious doctrines were increasingly challenged as faith in God, scripture, and organized religion began to decline among the intelligentsia—that is, the educated elite. Nietzsche famously described this shift away from organized religion as â€Å"the death of God.† This new way of thinking created a problem for moral philosophers: If religion wasn’t the foundation that gave moral beliefs their validity, what other foundation could there be? If there is no God—and therefore no guarantee of cosmic justice ensuring that the good guys will be rewarded and the bad guys will be punished—why should anyone bother trying to be good? Scottish moral philosopher Alisdair MacIntrye called this â€Å"the Enlightenment problem.† The solution moral philosophers needed to come up with was a secular (non-religious) determination of what morality was and why we should strive to be moral. Three Responses to the Enlightenment Problem Social Contract Theory—One answer to the Enlightenment Problem was pioneered by English philosopher Thomas Hobbes (1588-1679) who argued that morality was essentially a set of rules that human beings agreed upon amongst themselves in order to make living with one another possible. If we didn’t have these rules—many of which took the form of laws enforced by the government—life would be absolutely horrific for everyone.Utilitarianism—Utilitarianism, another attempt to give morality a non-religious foundation, was pioneered by thinkers including David Hume (1711-1776) and Jeremy Bentham (1748-1742). Utilitarianism holds that pleasure and happiness have intrinsic value. They are what we all want and are the ultimate goals that all our actions aim toward.  Something is good if it promotes happiness, and it is bad if it produces suffering. Our basic duty is to try to do things that add to the amount of happiness and/or reduce the amount of misery in th e world.  Kantian Ethics—Kant had no time for Utilitarianism.  He believed in placing the emphasis on happiness the theory completely misunderstood the true nature of morality.  In his view, the basis for our sense of what is good or bad, right or wrong, is our awareness that human beings are free, rational agents who should be given the respect appropriate to such beings—but what exactly does that entail? The Problem With Utilitarianism In Kant’s view, the basic problem with utilitarianism is that it judges actions by their consequences.  If your action makes people happy, it’s good; if it does the reverse, it’s bad.  But is this actually contrary to what we might call moral common sense?  Consider this question:  Who is the better person, the millionaire who gives $1,000 to charity in order to score points with his Twitter following or the minimum-wage worker who donates a day’s pay to charity because she thinks its her duty to help the needy? If consequences are all that matter, then the millionaire’s action is technically the better  one. But that’s not how the majority of people would see the situation.  Most of us judge actions more for their motivation than by their consequences.  The reason is obvious: the consequences of our actions are often out of our control, just as the ball is out of the pitcher’s control once its left his hand.  I could save a life at the risk of my own, and the person I save could turn out to be a serial killer.  Or I could accidentally kill someone in the course of robbing them, and in doing so might unwittingly save the world from a terrible tyrant. The Good Will Kant’s Groundwork opens with the line: â€Å"The only thing that is unconditionally good is a good will.† Kant’s argument for this belief is quite plausible. Consider anything you think of in terms of being good—health, wealth, beauty, intelligence, and so on. For each of these things, you can also likely imagine a situation in which this so-called good thing is not good after all. For instance, a person can be corrupted by their wealth. The robust health of a bully makes it easier for him to abuse his victims. A person’s beauty may lead her to become vain and fail to develop emotional maturity. Even happiness is not good if it is the happiness of a sadist torturing unwilling victims. By contrast, goodwill, says Kant, is always good—in all circumstances. What, exactly, does Kant mean by goodwill? The answer is fairly simple. A person acts out of goodwill when they do what they do because they think it is their duty—when they act from a sense of moral obligation. Duty vs. Inclination Obviously, we don’t perform every little action from a sense of obligation. Much of the time, were simply following our inclinations—or acting out of self-interest. Theres nothing intrinsically wrong with that, however, no one deserves credit for pursuing their own interests. It comes naturally to us, just as it comes naturally to every animal. What is remarkable about human beings, though, is that we can, and sometimes do, perform an action from purely moral motives—for example, when a soldier throws himself on a grenade, sacrificing his own life to save the lives of others. Or less dramatically, I pay back a friendly loan as promised even though payday isnt for another week and doing so will leave me temporarily short of cash. In Kant’s view, when a person freely chooses to do the right thing simply because it is the right thing to do, their action adds value to the world and lights it up, so to speak, with a brief glow of moral goodness. Knowing Your Duty Saying that people should do their duty from a sense of duty is easy—but how are we supposed to know what our duty is? Sometimes we may find ourselves facing moral dilemmas in which its not obvious which course of action is morally correct. According to Kant, however, in most situations are duty is obvious. If were uncertain, we can work out the answer by reflecting on a general principle that Kant calls the â€Å"Categorical Imperative.† This, he claims, is the fundamental principle of morality and all other rules and precepts can be deduced from it. Kant offers several different versions of this categorical imperative. One runs as follows: â€Å"Act only on that maxim that you can will as a universal law.† What this means, basically, is that we should only ask ourselves, How would it be if everyone acted the way I’m acting? Could I sincerely and consistently wish for a world in which everyone behaved this way? According to Kant, if our action is morally wrong, the answers to those questions would be no. For instance, suppose I’m thinking of breaking a promise. Could I wish for a world in which everyone broke their promises when keeping them was inconvenient? Kant argues that I could not want this, not least because in such a world no one would make promises since everyone would know that a promise meant nothing. The Ends Principle Another version of the Categorical Imperative that Kant offers states that one should â€Å"always treat people as ends in themselves, never merely as a means to one’s own ends. This is commonly referred to as the â€Å"ends principle.† While similar in a way to the Golden Rule: Do unto others as you would have them do unto you, it puts the onus for following the rule on humankind rather than accepting the strictures of divine influence. The key to Kant’s belief regarding what makes humans moral beings is the fact that we are free and rational creatures. To treat someone as a means to your own ends or purposes is to not respect this fact about them. For instance, if I get you to agree to do something by making a false promise, I am manipulating you. Your decision to help me is based on false information (the idea that I’m going to keep my promise). In this way, I have undermined your rationality. This is even more obvious if I steal from you or kidnap you in order to claim a ransom. Treating someone as an end, by contrast, involves always respecting the fact that they are capable of free rational choices which may be  different from the choices you wish them to make. So if I want you to do something, the only moral course of action is to explain the situation, explain what I want, and let you make your own decision. Kant’s Concept of Enlightenment In his famous essay â€Å"What is Enlightenment?† Kant defines the principle as â€Å"man’s emancipation from his self-imposed immaturity.† What does this mean, and what does it have to do with his ethics? The answers go back to the problem of religion no longer providing a satisfactory foundation for morality. What Kant calls humanity’s â€Å"immaturity† is the period when people did not truly think for themselves, and instead, typically accepted moral rules handed down to them by religion, tradition, or by authorities such as the church, overlord, or king. This loss of faith in previously recognized authority was viewed by many as a spiritual crisis for Western civilization. If â€Å"God is dead, how do we know what is true and what is right? Kant’s answer was that people simply had to work those things out for themselves. It wasnt something to lament, but  ultimately, something to celebrate. For Kant, morality was not a matter of subjective whim set forth in the name of god or religion or law based on the principles ordained by the earthly spokespeople of those gods. Kant believed that â€Å"the moral law†Ã¢â‚¬â€the categorical imperative and everything it implies—was something that could only be discovered through reason. It was not something imposed on us from without. Instead, its a law that we, as rational beings, must impose on ourselves. This is why some of our deepest feelings are reflected in our reverence for the moral law, and why, when we act as we do out of respect for it—in other words, from a sense of duty—we fulfill ourselves as rational beings.